The conference features some of the highest profile leaders within the Care Industry who are here to present their views on the Future of Care. There are also two panel sessions where delegates can share their own experiences and ask questions.

Sally Magnusson


Sally Magnusson Chaired the Future of Care Conference in London this year. We will shortly be announcing an exciting Chair for Future of Care Leeds. Watch this space!

    Anita Charlesworth CBE

    Director of Research and Economics, Health Foundation

    Anita is the Director of Research and Economics at the Health Foundation, and Honorary Professor in the College of Social Sciences at the Health Services Management Centre (HSMC) at the University of Birmingham. Before joining the Health Foundation in May 2014, Anita was Chief Economist at the Nuffield Trust (2010-14) where she led the Trust's work on health care financing and market mechanisms. Prior to that she had roles as Chief Analyst and Chief Scientific Advisor at DCMS (2007-10), Director of Public Spending at the Treasury (1998-2007), where she led the team working with Sir Derek Wanless on his 2002 reform of NHS funding and worked as an Economic Advisor at DH and for SmithKline Beecham pharmaceuticals. She has worked as a non-executive director in the NHS - for Islington PCT (2007-2011) and The Whittington Hospital (2011-2016). She was specialist advisor to the House of Lords' select committee on the long-term sustainability of the NHS. Anita has an MSc in Health Economics from the University of York and is a trustee of Tommy's, the baby charity. She was awarded a CBE in the Queen's Birthday Honours List for Services to Economics and Health Policy.

    Dr. Carol Jagger

    AXA Professor of Epidemiology of Ageing, Newcastle University

    Carol is the AXA Professor of Epidemiology of Ageing at Newcastle University and she is Deputy Director of the Newcastle University Institute for Ageing. Her research programme spans demography and epidemiology with a focus on mental and physical functioning in ageing, including measurement, and she is the leading UK researcher on healthy life expectancy. Her recent research on past and future trends in years with multi-morbidity and care needs is informing current debates on social care. Carol is a chartered Scientist, a fellow of the Royal Statistical Society and the Gerontological Society of America and an Honorary Fellow of the Institute and Faculty of Actuaries.

    Kathryn Smith

    Chief Operating Officer, Alzheimer's Society

    As Chief Operating Officer for the Society, Kathryn has overall responsibility for delivering their New Deal on Dementia strategy and has direct responsibility for pulling a range of functions, including fundraising, digital transformation, marketing and operations, together effectively. Prior to this, as Director of Operations, Kathryn managed all of the Society's services, implementing new approaches and hugely increasing reach. Starting in care homes in the private sector and working up to a two-year stint as a social care inspector, Kathryn has thirty years' experience working in health and social care. Prior to joining Alzheimer's Society, she was the Director of Services at Scope and has held a number of voluntary positions, including acting as a trustee for a small disability charity, giving her time as Side by Side volunteer and vice-chairing a board of school governors. She also chaired the NICE Collaborating Centre for Social Care's Guidance Development Group for Hospital to Home Transitions. Kathryn is a big animal lover and, if she's not hard at work, you're likely to find her out rising one of her three horses, feeding her ducks and chickens, fostering working puppies in training or chasing after cats. She enjoys spending time with her children and family and loves travelling. On top of everything else, she is currently studying for a BA Languages in Spanish and French. Having worked with people affected by dementia throughout most of her career, Kathryn has seen the difference goof quality care and support can make, and also the very negative impact of poor-quality care, experiencing this first-hand when her granddad died with dementia after a long and unnecessary stay in hospital. She is determined to make a difference for people affected by dementia and is very proud of what we have achieved to date.,

    Lucy Harmer

    Director of Services, Independent Age

    Lucy joined Independent Age in April 2014 after eight years at Age Concern England and Age UK where she led the development and delivery of Age UK's flagship national and local Information and Advice service and other national services including Call in Time Telephone Befriending. Previously Lucy worked at the Learning and Skills Development Agency. At Independent Age, Lucy is Director of Services, leading the development and delivery of the service strategy, building our reach to over 1 million people in 2017. Our current services include our Helpline, award winning public information and Friendship services supporting older people to stay independent and combat loneliness across the UK. Lucy also leads the volunteering programme and is responsible for user involvement activity across Independent Age. Lucy is currently Vice Chair of Citizens Advice Wandsworth.

    Marley Morris

    Senior Fellow, Institute for Public Policy Research

    Marley leads on IPPR's work on migration and Brexit. His current research areas include post-Brexit immigration policy, the role of the EU and non-EU citizens in the UK labour market, and the integration of migrants at the local level. Prior to IPPR, Marley worked as a senior researcher at the research organisation Counterpoint on attitudes to immigration and radical right politics in Europe. Marley is the author of numerous reports, articles and policy briefings on Brexit and migration, and regularly provides expert analysis for the national and international press.

    Roland McMorran

    Director, Architectonicus & Metamorphosen

    Roland is co-founder and co-director of Architectonicus & Metamorphosen. They believe in positive transformational change for the care industry through refreshed architecture, interiors and support/care model. They have developed new evidence-based approaches that create renewed models for architectural layout and interior design, this combines with human, community and experience centred models of care and support that modify management and staff team behaviors. They optimise the ease with which wellbeing assets are accessed and enjoyed, while minimising stressors and causes of anxiety. Their approach supports sense of personhood, positive identity development, inclusive community centred experiences and development of good psycho-social health. They investigate theory from scientific studies on the senses, cognitive bias, causes of wellbeing, relevant neuroscience and so forth, while visiting and engaging with acclaimed environments of care and support worldwide. Such effective psycho-social support models are proven to reduce staff turnover, reduce medication use, support optimal retention of ADL's and enhance independence, as well as improve positive engagement with clinical models. Such environments and service models slow and prevent the development of challenging behaviours, slow the development of symptoms of dementia, reduce sense of burden, are attractive to volunteers and positively alter peoples view of care and support as something inclusive, interactive, life affirming and beneficial for all. It is all about positively repeatable, recognizable and sustainable support, that is desirable and beneficial to participate in as a staff team member, volunteer, family, friend, local community member as well as someone receiving residential or day time support.

    Rosie Seymour

    Deputy Programme Director, Better Care Support Team

    Rosie joined the Better Care Support team (BCST) as Deputy Programme Director in December 2015. She is on secondment to the team from the Ministry of Housing, Communities and Local Government (MHCLG). The BCST is a partnership team between MHCLG, Department of Health and Social Care, the Local Government Association and NHS England. Within the civil service Rosie has worked in a range of social policy areas including local government, devolution, public service transformation, equality and social exclusion.

    Tracey Holroyd

    Chairman, Warmest Welcome

    A qualified general nurse with a degree in business studies Tracey originally became involved in Care Homes in the 1980s when her Father, not being able to find a home with which she was were happy for her Grandad, decided to build one. This was Snydale Nursing Home, which was at the time the first purpose-built care home in West Yorkshire. She eventually became the manager of that home and bought it from her father, and married her husband Steve, who was a Chef. After having paid the mortgage on the home she had the experience and the means to increase our portfolio. To date they have created a company called Warmest Welcome Ltd, a building company called Chuffin Puffin with her Brother-in-law, accumulated two further directors, one ops manager and purchased eight further care homes throughout Yorkshire in Harrogate, Wakefield, Malton and Baildon. For some light relief in 2006 she also bought a hotel and restaurant in Malton, which she enjoyed running for ten years and sold in 2016.Owing to the shortage of qualified nurses in 2017 she made the decision to turn their original home, Snydale, into a residential home, which involved huge change for that home. All of their homes with the exception of one in Killinghall are now residential. Over the years her father in law, mother in law and father have been residents of Snydale, with her father eventually being nursed to the end of his life there. She has found over the years that the most important things to success are the team that surrounds you and the drive and enthusiasm to find a way to overcome challenges no matter what they are.

    Exciting Chair to be announced soon

    Conference Chair

    Check back soon to see the Chair that we have planned for Future of Care Leeds.


The Super Early Bird, Early Bird and Standard rates are for Care Providers inc. care homes, domiciliary providers, social services, healthcare professionals, voluntary and third sector organisations

The Commercial Rate is for Suppliers to the care sector and non-providers of care

Super Early Bird Rate

£199 plus VAT

up to 19th July

Early Bird Rate

£259 plus VAT

20th July – 6th September

Standard Rate

£299 plus VAT

7th September – 14th October

Commercial Rate

£399 plus VAT

Email the Chair a question.